TIFFANY & CO.
What has made the relationship with environment and the design aspect of retail so important? The assumption today is that shoppers do not have relationships with retailers in the way they used to. There are underlying basic principles, which persist in the most sophisticat- ed design projects. They are applied to respond to human psychology thus influencing, manipulating and segregating the spaces. Whether a shopper would go back to one place, or reject it in favour of another is the result of their overall experience. To understand these concepts a certain few issues should first be addressed. This 40 page research book consists of vast information about ‘Jewelry’ as a retail category and has been conducted in order to to develop a thorough design idea, consisting of two parts: a precedent and a case study about Tiffany & Co. Special programming, people and adjacencies, materiality and lighting, environmental issues and universal access are some of the many design factors considered and researched in the booklet.