This week our class went to a real estate and development company called ‘Knight Dragon’. With interior design, marketing, development and sales departments, they are responsible for a massive regeneration project in the east London at Greenwich Peninsula. Their plan is to completely transform an area in the city where people mostly visit to watch movies or concerts (at the O2 Arena) to a new and vibrant residential district with housing, schools, businesses, etc. They are the only developer to be able to solely invest and take on such a huge development project.
This was a great visit! Their offices were gorgeous. The curvy wall and ceiling mounted wooden decorative panels, blue-sage silk rugs, Italian furniture with the Tom Dixon lights and accessories had created a very desirable workplace. On top of it all, we listened to the department managers, who had taken the time out of their extremely busy schedules to prepare the presentation for us. Each talked about their departments, explaining processes and ideas behind the specific program they are work on. For instance, over the past couple of years Knight Dragon has collaborated with world-class companies from the creative industry such as Tom Dixon, SOM and Elle Magazine to create modern and desirable interiors and buildings that would look appealing to the young buyers.
The buildings in the peninsula are all designed in a way that each apartment building gets a great view of the Themes River, and the Canary Wharf district, which I thought was pretty great. So it does not matter if your building is located along the river or closer to the city centre – you will get a nice view of the river due to the buildings innovative and enduring design. They are also planning a 5km path, inspired by New York’s High Line to encourage running and promote a healthy lifestyle. Overall, this seemed like a very ambitious project with an exciting potential. At the same time, I hope they deliver the exciting and sustainable project designs that they have been promoting and not turn into a profitable company with cookie-cutter developments.