Ownership should be and will be viewed differently;
It should NOT be about using but ‘reusing’;
Products have a limited life expectancy;
New products are designed to fail, and become out-fashioned (outdated);
The new concept of ‘products as services: UBER, Airbnb, Spotify is a start;
New word: SERVITIZATION – demonstrates a common awareness of changing needs and new mentality;
People’s awareness, offers no long-term solution;
QUESTION: Ownership of natural resources?
SOLUTION: Total transformation of the production chain.
“In the future, the suppliers of raw materials will also find themselves usable to meet the demands” – Thomas Rau (Architect and Visionary; owner of company: Turntoo);
At Turntoo, the company model entails: the consequence of such transformation (change of the production chain) is a world in which both products and materials are services; meaning, a product is used but not discarded;